Then, users may spend Robux to perform a wide range of actions like changing the username, create groups, upload certain media content to a game, and buying items from the avatar shop. The in-game currency may be acquired by purchasing it directly from Roblox’s official website or mobile app in exchange for a real-world currency. Premium players can also earn Robux by trading limited accessories for Robux with other players. Users may earn the currency by subscribing to the Roblox Premium service such that depending on the tier a specific amount of Robux is given to the player every month, collecting premium payouts where premium players play their games and an amount is given based on the playtime and the number of players, selling goods on the marketplace such as developer products, game passes, T-shirts, pants, and shirts. Robux is the main and only currency of the Roblox ecosystem. Then, when people buy one of these products the revenue is divided between the game creator and the Roblox Corporation.

When developing a game it is possible to create content that users can buy and these are divided between microtransactions referred to as “developer products” which may be acquired multiple times, and one-time purchases, also known as “game passes”. Players can use Roblox’s proprietary engine called Roblox Studio to make new games by using the programming language Lua where an object-oriented programming approach is used to control the environment of the game. It was released in 2006 and is available for PC, iOS, Android, and Xbox One where dozens of millions of games are produced every year mostly by children.

Roblox is a platform that allows players to play millions of custom worlds, and also create their games or adventures that others can play and explore.

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